Bringing a Family Business Home to The Good Life
17 Sep 2025
Sam and Kirsten Huebner ran into roadblocks when looking to expand their Colorado-based business, Parker Baby Co. The company sells numerous baby and maternity products online to households throughout the U.S. Being able to fulfill orders quickly is a critical part of their business.
For several years, the Huebners researched building a large warehouse in Colorado to store their products. However, the cost of buying real estate, building the facility, and staffing it were too high. In addition, the local government provided little support.
“So then we asked, ‘Okay, where else would we want to live and build a warehouse?’ And Seward (Nebraska) was the top of that list,” said Sam, co-owner of Parker Baby Co.
Kirsten grew up in Seward. She met Sam there, at Concordia University, while they were both students. Given their familiarity with Seward, the Huebners knew it would be a great place to raise their kids. They were also impressed by the helpfulness of local leaders, who took time to assist them with their business expansion plans. These factors led them to move their family and business to Seward, where they broke ground this past August on a wholesale facility on the Seward Rail Campus.
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