Five Nebraska Communities Selected for Revitalize and Thrive Initiative

Nebraska Public Power District

28 Aug 2025


The Revitalize and Thrive initiative has announced the selection of five Nebraska communities – Southeast Omaha, Cozad, Auburn, McCook, and Seward to participate in an innovative partnership focused on community revitalization and youth retention.

These communities will collaborate with nationally recognized revitalization strategist Jeff Siegler, along with regional leaders and student interns, to develop strategies that strengthen local identity, foster economic vibrancy, and create a more compelling reason for young people to stay, return or relocate to their hometowns.

Tackling Nebraska’s Brain Drain

The Revitalize and Thrive program addresses one of Nebraska’s longstanding challenges: brain drain, the outmigration of young talent from rural and urban areas alike. Through a blend of creative placemaking, local leadership development and community engagement, the initiatitve empowers communities to write their own “revival stories.”

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